CBSE Class 12-commerce Business Studies Part II Sales Promotion, Publicity & Public Relations

Learn about the importance of Sales Promotion, Publicity and Public Relations from the CBSE Class 12 Commerce Business Studies chapter Marketing by referring to the revision notes, sample papers, past years’ papers etc. at TopperLearning.

Sales promotion schemes or short-term incentives such as sales contests, discount offers etc. play an important role in the marketing of such products. Managing public opinion of an organisation is an important task which can be performed by the marketing department. The business needs to communicate effectively to customers, suppliers and dealers, since they are instrumental in increasing sales and profit. Besides those who come into direct contact with the organisation or its products, there are other members of the public whose voice or opinion is equally important.