CBSE Class 12-commerce Business Studies Part II Marketing Mix & Branding

Understand the concepts of Marketing Mix and Branding from the CBSE Class 12 Commerce Business Studies chapter Marketing by referring to the revision notes, sample papers, past years’ papers etc. at TopperLearning.

Marketing mix is described as the set of marketing tools which a firm uses to pursue its marketing objectives in a target market. Branding is creating a corporate brand identity and getting that brand identity imprinted on the minds of consumers. This requires brand positioning and brand management.