CBSE Class 12-commerce Business Studies Part II Marketing, its functions and Philosophies

Learn about the meaning of marketing and its philosophies from the CBSE Class 12 Commerce Business Studies chapter Marketing by referring to the revision notes, sample papers, past years’ papers etc. at TopperLearning.

The term marketing has been described by different people in different ways. Some people believe that marketing is the same as ‘shopping’. Whenever they go out for shopping of certain products or services, they describe it as marketing. There are some other people who confuse marketing with ‘selling’ and feel that the marketing activity starts after a product or service has been produced. Some people describe it to mean ‘merchandising’ or designing a product. All these descriptions may be partly correct, but marketing is a much broader concept.