CBSE Class 12-commerce Business Studies Part II Physical distribution, Advertising and Personal Selling

Understand the concepts of Physical Distribution, Advertising and Personal Selling from the CBSE Class 12 Commerce Business Studies chapter Marketing by referring to the revision notes, sample papers, past years’ papers etc. at TopperLearning.

Advertising is perhaps the most commonly used tool of promotion. It is an impersonal form of communication, which is paid for by the marketers (sponsors) to promote some goods or service. The most common modes of advertising are newspapers, magazines, television and radio.

Personal selling involves the oral presentation of a message in the form of conversation with one or more prospective customers for making sales. It is a personal form of communication.