CBSE Class 12-commerce Business Studies Part II Packaging, Labelling & Pricing

Know why we need packaging, labelling and pricing from the CBSE Class 12 Commerce Business Studies chapter Marketing by referring to the revision notes, sample papers, past years’ papers etc. at TopperLearning.

Packaging refers to designing and developing the package for products. Labelling refers to designing and developing the label to be put on the package. The label may vary from a simple tag to complex graphics. Packaging and labelling have become so important in modern day marketing that these are considered the pillars of marketing. Packaging is important not only for protection of products but also serves as a promotional tool. Price of a product refers to the amount of money customers have to pay to obtain the product. Price is an important factor affecting the success or failure of a product in the market. The demand for a product or service is related to its price.