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Important Guidelines for Business Studies Project for Class 12 CBSE

Project work is an integral part of exam preparation for Class 12 CBSE students. In Business Studies, students are required to do project work on a topic related to marketing, business environment, the principles of management, or the stock exchange. Students are hereby requested to carefully note that there has been a significant change in guidelines for Business studies Class 12 project. This academic year onward, students are supposed to do ONLY 1 project of 20 Marks rather than 2 projects of 10 marks each.

Let us take a quick look at the four topics out of which students can pick one to do their project work.

Topic 1: Project on elements of business environment for class 12

Students are supposed to pick in any one element of the following:

1. Changes witnessed over the last few years on mode of packaging and its economic impact

  • The changes in transportation of fruits and vegetables such as cardboard crates being used in place of wooden crates, etc. Reasons for above changes.
  • Milk being supplied in glass bottles, later in plastic bags and now in tetra-pack and through vending machines.
  •  Plastic furniture [doors and stools] gaining preference over wooden furniture.
  • The origin of cardboard and the various stages of changes and growth.
  • Brown paper bags packing to recycled paper bags to plastic bags and cloth bags.
  • Re use of packaging [bottles, jars and tins] to attract customers for their products.
  • The concept of pyramid packaging for milk.
  • Cost being borne by the consumer/manufacturer.
  • Packaging used as means of advertisements.



2.The reasons behind changes in the following:

  • Coca – Cola and Fanta in the seventies to Thumbs up and Campa Cola in the eighties to Pepsi and Coke in nineties.
    • The students may be required to enquire about:
    • Reasons of stopping the manufacturing of the above mentioned drinks in India THEN.
    • The introduction of Thums up and Campa cola range.
    • Re-entry of Coke and introduction of Pepsi in the Indian market.
    • Factors responsible for the change.
    • Other linkages with the above.
    • Leading brands and the company having the highest market share.
    • Different local brands venturing in the Indian market.
    • The rating of the above brands in the market.
    • The survival and reasons of failure in competition with the international brands.
    • Other observations made by the students


3. Changing role of the women in the past 25 years relating to joint families, nuclear families, women as a bread earner of the family, changes in the requirement trend of mixers, washing machines, micro wave and standard of living.

4. The changes in the pattern of import and export of different products.

5. The trend in the changing interest rates and their effect on savings.

6. A study on child labor laws, its implementation and consequences.

7. The state of ‘anti plastic campaign,’ the law, its effects and implementation.

8. The laws of mining /setting up of industries, rules and regulations, licenses required for running that business.

9. Social factors affecting acceptance and rejection of an identified product. (Dish washer, Atta maker, etc.)

10. What has the effect of change in environment on the types of goods and services?

The students can take examples like:

  • Washing machines, micro waves, mixers and grinder.
  • Need for crèche, day care center for young and old.
  • Ready to eat food, eating food outside, and tiffin centers.

11. Change in the man-machine ratio with technological advances resulting in change of cost structure.

12. Effect of changes in technological environment on the behavior of employee.

Topic 2: Principles of Management Project Class 12

The students are required to visit any one of the following:

  • A departmental store.
  • An Industrial unit.
  • A fast food outlet.
  • Any other organization approved by the teacher.

They are required to observe the application of the general principles of management advocated by Fayol. Fayol’s principles:

  • Division of work.
  • Unity of command.
  • Unity of direction.
  • Scalar chain
  • Espirit de corps
  • Fair remuneration to all.
  • Order.
  • Equity.
  • Discipline
  • Subordination of individual interest to general interest.
  • Initiative.
  • Centralization and decentralization.
  • Stability of tenure.


They may enquire into the application of scientific management techniques by F.W. Taylor in the unit visited. Scientific techniques of management:

  • Functional foremanship.
  • Standardization and simplification of work.
  • Method study.
  • Motion Study.
  • Time Study.
  • Fatigue Study
  • Differential piece rate plan.


Topic 3: Stock Exchange Project for Class 12 CBSE

The students are expected to:

  • Develop a brief report on History of Stock Exchanges in India.
  • Prepare a list of at least 25 companies listed on a Stock Exchange.
  • To make an imaginary portfolio totaling a sum of INR 50,000 equally in any of the 5 companies of their choice listed above over a period of twenty working days.

The students may be required to report the prices of the stocks on daily basis and present it diagrammatically on the graph paper. During this period of recording students are supposed to distinctively record the daily and starting and closing prices of the week other days under the negotiable instrument act so that they acquire knowledge about closing and opening prices.

The students may conclude by identifying the causes in the fluctuations of prices. The students are expected to find the value of their investments and accordingly rearrange their portfolio. The project work should cover the following aspects;

  • Graphical presentation of the share prices of different companies on different dates.
  • Change in market value of shares due to change of seasons, festivals, natural and human disasters.
  • Change in market value of shares due to change in political environment/ policies of various countries/crisis in developed countries or any other reasons
  • Identify the top ten companies out of the 25 selected on the basis of their market value of shares. (It does not matter if they have made profits or losses.)


Topic 4: Marketing project topics for class 12

To begin with, the students must choose a product/service. The chosen product/service should not be one whose consumption/use is discouraged by the society and government.

Now the students are required to make a project on the identified product/service keeping in mind the following:

  • Why have they selected this product/service?
  • Find out ‘5’ competitive brands that exist in the market.
  • What permission and licenses would be required to make the product?
  • What are your competitors Unique Selling Proposition? [U.S.P.]
  • Does your product have any range give details?
  • What is the name of your product?
  • Enlist its features.
  • Draw the ‘Label’ of your product.
  • Draw a logo for your product.
  • Draft a tag line.
  • What is the selling price of your competitor’s product?
    • Selling price to consumer
    • Selling price to retailer
    • Selling price to wholesaler
    • What is the profit margin in percentage to the Manufacturer, Wholesaler, and Retailer?
    •  How will your product be packaged?
    •  Which channel of distribution are you going to use? Give reasons for selection?
    • Decisions related to warehousing, state reasons.
    • What is going to be your selling price?
      • To consumer
      • To retailer
      • To wholesaler
      • List 5 ways of promoting your product.
      • Any schemes for
        • The wholesaler
        • The retailer
        • The consumer
        • What is going to be your ‘U.S.P?
        • What means of transport you will use and why?
        •  Draft a social message for your label.
        • What cost effective techniques will you follow for your product.
        • What cost effective techniques will you follow for your promotion plan.


Presentation Tips for Business studies project for class 12 CBSE

At the end of the stipulated term, each student will prepare and submit his/her project report.

Following essentials are required to be fulfilled for its preparation and submission.

1. The total length of the project will be of 25 to 30 pages.

2. The project should be handwritten.

3. The project should be presented in a neat folder.

4. The project report should be developed in the following sequence: Cover page should include the title of the project, student information, school and year followed by the list of contents, acknowledgements and preface (acknowledging the institution, the places visited and the persons who have helped), introduction, topic with suitable heading, planning and activities done during the project, if any, observations and findings of the visit, conclusions (summarized suggestions or findings, future scope of study), photographs (if any), appendix, teacher’s observation, and signatures of the teachers.


Allocation of Marks = 20 Marks

  • The marks will be allocated under the following heads:
  • Initiative, cooperativeness and participation - 2 Mark
  • Creativity in presentation - 2 Mark
  • Content, observation and research work - 4 Marks
  • Analysis of situations - 4 Marks
  • Viva - 8 Marks


For any additional help or for queries, feel free to get in touch with our Business Studies expert @  1800-212-7858.



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