BBA: The New Era of Management

Bachelor of Business Administration (BBA) is a general management course suitable for students with an inclination towards business. So, if you are interested in pursuing a business management course right after Class 12, then BBA is the right option for you. This general management course covers basic topics such as HR management, organisational behaviour, business communication, management skills, office/organisation administration, finance management, business laws, business ethics, accounting, planning, international business, retail management, supply chain management, marketing and operations management.

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Most institutes offer the general BBA course. Some institutes are also known to offer a BBA Honours programme. The Honours programme, a specialisation course, is designed in such a way that apart from covering the basic management subjects, it focuses exclusively on a particular discipline within management.

Profile

BBA graduates may work as management professionals in many sectors. If you analyse the hierarchy and structure of any organisation, you will notice that management professionals are the ones who oversee the functioning of the whole organisation. Management professionals possess skills and traits such as leadership, vision, planning skills, HR skills, communication skills, finance and accounting skills. Such skills are essential for running an organisation. Common tasks performed by management professionals include

• Human resource management
• Finance management
• Operations management
• Headhunting and talent management
• Interdepartmental communication and coordination
• Addressing employee grievances
• Carrying out instructions given by upper echelon (managers)
• Marketing and sales operations
• Performance analysis
• Carrying out team meetings and discussions

Other than taking up an office job, BBA graduates may also choose the path of entrepreneurship. They may put their management skills to work and start their own business! Working as an independent consultant is another option.

Course Details

Duration: The programme consists of 3 years. Each year is divided into 2 semesters of 6 months.

Eligibility Criteria

The minimum educational qualification required is 10+2 in Science, Commerce or Arts from a recognised board (or equivalent). The minimum aggregate marks criterion, if exists, is usually 45–55% aggregate marks.

Admission Process

Depending on the institute, the admission process could be direct or merit-based. Reputed institutes are known to follow a merit-based admission process. Under this setup, marks scored by students in the Board exam and/or relevant entrance test are taken into consideration. Seats are allotted to deserving candidates based on merit marks obtained by them.

Postgraduate Courses and Further Studies

BBA graduates may opt for any postgraduate (PG) or PG Diploma course which has graduation as the eligibility criterion. So, they have several PG course options available before them. By pursuing management courses such as MBA and PG Diploma in Management, graduates may specialise in disciplines within management. Some useful and relevant PG courses are

• MBA
• LL.B.
• CA (Chartered Accountancy)
• PG Diploma in Management
• CFA
• FRM
• Diploma in Banking
• CMA

Career Prospects 

Management professionals are hired by a wide variety of industries, MNCs, offices and organisations. Both government and private job opportunities are available before them.

Corporate houses, MNCs, NGOs, educational institutes, healthcare setups, government organisations, industries and finance institutes (banks, private enterprises) recruit BBA graduates. Actually, the list of recruiters could go on because many firms need management professionals!

BBA graduates may take up any of the following jobs:

• Associate
• Assistant Manager
• HR Manager
• Operations Manager
• Analyst
• Finance and Accounts Manager
• Banker
• Trader
• Sales and Marketing Professional
• Auditing Assistant
• Executive (Sales, Marketing, Advertising)
• Office Assistant/Executive
• Research Assistant

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