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CBSE Class 12-commerce Answered

Incorporated in 1990. Raju Dairy Ltd., is one of the leading manufacturers and marketers of dairy-based branded foods in India. In the initial years, its operations were restricted only to collection and distribution of milk. But, over the years it has gained a reasonable market share by offering a diverse range of dairy based products including fresh milk, flavoured yogurt, ice creams, butter milk, cheese, ghee, milk powders etc. in order to raise capital to finance its expansion plans. Raju Dairy Ltd. has decided to approach capital market through a mix of Offer for sale of Rs. 4 crore shares and a public issue of Rs. 2 crore shares. In context of the above case: 1. Name and explain the segment of capital market being approached by the company. 2. Identify the two methods of floatation used by the company to raise the required capital. Give one difference between them.
Asked by purnayyap | 27 Apr, 2020, 07:13: PM
answered-by-expert Expert Answer

The segment of capital market being approached by the company is Primary Market. It is a new issue market as the securities are issued for the first time by the companies through this market.

 

The two methods of floatation used by the company are Issue through Prospectus and Offer for Sale.

In case of issue through prospectus, the company approaches the members of the general public by issuing a Prospectus and
In case of Offer for sale, the company approaches members of the general public through intermediaries like issuing houses, stock brokers etc.
Answered by Surabhi Gawade | 28 Apr, 2020, 09:11: AM

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CBSE 12-commerce - Business Studies Part II
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Asked by azwarshiraz17 | 23 Jun, 2022, 08:05: PM
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CBSE 12-commerce - Business Studies Part II
Q1 Maruti Suzuki sold their car at a Rs.20,000 for a limited period to clear off excess stock, while Hyundai started with a scheme of giving a radio with every purchase of their car. a) Which promotional tool was used by both the companies? b) What promotional technique of production did Maruti apply? c) What promotional technique of production did Hyundai apply? d) What is the basic purpose of both the companies ? Q2Identify the tool or element of promotion in the following cases : viii) It provides expert advice to the consumers and guides them in purchasing goods. ix) It is a non paid form of impersonal communication. x) It induces people to try new products as they are either offered at low price or given as free samples. xi) It is highly flexible as message can be adjusted as per situation. xii) It is paid form of non personal presentation by an identified sponsor. Q3 It is the process whereby they sort the products on the basis of different sizes , qualities , moisture content and so on. Name the process. Q4 How is a need different from want ? Q5 What kind of ‘market offer’ is judged good ? Q6 Sehaj, Jassi, Ranpreet and Mannu just after completing their MBA in different specializations decided to start a new venture. They all decided to pool the ideas to arrive at the best product they should produce and sell. Sehaj was of the opinion that India is a vast market and they should produce goods at large scale. Jassi belongs to a well off family opined that customers in India are becoming quality conscious, so they should focus on the quality of the product. Ranpreet, shared his idea that customers don’t have time to bother to find the product what they like, rather it is better to make a thorough research to find the needs of the customers first and produce the product accordingly. Mannu says that to survive in the long run, it is essential to sell aggressively to in the initial years and quality can be maintained later. (a) Identify what marketing philosophies these students hold. (b) According to your viewpoint, whose approach you feel best should be followed in the present scenario of the customers in the Indian market. Justify with reason.
Asked by ajbro2007arush | 02 Jul, 2020, 11:57: AM
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CBSE 12-commerce - Business Studies Part II
8. Maruti Suzuki sold their car at a Rs.20,000 for a limited period to clear off excess stock, while Hyundai started with a scheme of giving a radio with every purchase of their car. a) Which promotional tool was used by both the companies? b) What promotional technique of production did Maruti apply? c) What promotional technique of production did Hyundai apply? d) What is the basic purpose of both the companies ? 9. “ Product is a mixture of tangible and intangible attributes”. Discuss. 10. Identify the concept of marketing in following cases: i) This concept believes in cost reduction through mass production. ii) This concept aims to identify the needs of consumers and to satisfy the need better than competitors. iii) Consumers can be convinced to buy the products. iv) Sell what a marketer makes. v) It aims at availability and affordability of the product. vi) Maximise the profits by satisfying the customer. vii) They don’t sell what they can make, but they make what they can sell 11. Zoom Udyog , a car manufacturing company has started its business with Zoom 800 and slowly launched Zoom – 1000 , Wagon – Z , Swy – fy etc. and offered various services like after sale service , availability of spare parts etc. Identify the element of marketing mix referred here. 12.Kumar ltd decides to produce a liquid soap for cleaning the utensils under the brand name ‘SHINE’. State three features which are being fulfilled by the brand decided by this company. 13.A mobile company is launching a new high tech mobile phone in the market. Which department is going to look into the techniques of promoting it ? 14.Identify the tool or element of promotion in the following cases : viii) It provides expert advice to the consumers and guides them in purchasing goods. ix) It is a non paid form of impersonal communication. x) It induces people to try new products as they are either offered at low price or given as free samples. xi) It is highly flexible as message can be adjusted as per situation. xii) It is paid form of non personal presentation by an identified sponsor. 15. It is the process whereby they sort the products on the basis of different sizes , qualities , moisture content and so on. Name the process. 16.You are a toothpaste manufacturer and have introduced a new brand of toothpaste in the market. How will you determine the price of the product ? Give any two reasons. 17. How is a need different from want ? 18. What kind of ‘market offer’ is judged good ? 19. Why is packing called a silent salesman ? 20. Ashima purchased a bottle of tomato sauce from the local grocery store. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in court and got relief. a) Identify the important aspect neglected by the marketer in the above case. b) Explain briefly any three functions of the aspect identified in (a) above. 21. Sehaj, Jassi, Ranpreet and Mannu just after completing their MBA in different specializations decided to start a new venture. They all decided to pool the ideas to arrive at the best product they should produce and sell. Sehaj was of the opinion that India is a vast market and they should produce goods at large scale. Jassi belongs to a well off family opined that customers in India are becoming quality conscious, so they should focus on the quality of the product. Ranpreet, shared his idea that customers don’t have time to bother to find the product what they like, rather it is better to make a thorough research to find the needs of the customers first and produce the product accordingly. Mannu says that to survive in the long run, it is essential to sell aggressively to in the initial years and quality can be maintained later. (a) Identify what marketing philosophies these students hold. (b) According to your viewpoint, whose approach you feel best should be followed in the present scenario of the customers in the Indian market. Justify with reason. 22. “Time Line‟ watch manufacturing company is a renowned company marketing watches. It performs various activities like, market analysis, product designing or merchandising, packaging, warehousing, branding, pricing, promotion and selling. The company maintains good customer relations through various follow up activities. This helps the company in procuring repeat sales orders. a) Name the concept performed in above para. b) Also explain any of the two features of the concept identified above
Asked by ajbro2007arush | 28 Jun, 2020, 03:12: PM
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CBSE 12-commerce - Business Studies Part II
A glass filled with 500 gm real juice is an example of one of the communication tools of promotion mix. Name the communication tool.
Asked by ajbro2007arush | 27 Jun, 2020, 12:58: PM
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CBSE 12-commerce - Business Studies Part II
As a project work in Business Studies, the Commerce students of Himachal Public School, Himachal Pradesh though of preparing apple jam from the apples grown in their school premises and sell it in the school annual fete. They approached the Principal who not only appreciated the students but also gave her consent for the same. The school decided to donate 50% of the revenue generated from the sale to a nearby orphanage. After the school fete, the school also decided to extend this project by providing employment to visually challenged and disadvantaged sections of society or regular basis. 1. Explain any two product-related decisions which the students had to take. 2. Suggest any two functions that the ‘label’ of the jam-bottle must perform. 3. Identify two values communicated to society by this project of Himachal Public School, Himachal Pradesh.
Asked by tarunp1312 | 04 May, 2020, 11:38: AM
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CBSE 12-commerce - Business Studies Part II
Incorporated in 1990. Raju Dairy Ltd., is one of the leading manufacturers and marketers of dairy-based branded foods in India. In the initial years, its operations were restricted only to collection and distribution of milk. But, over the years it has gained a reasonable market share by offering a diverse range of dairy based products including fresh milk, flavoured yogurt, ice creams, butter milk, cheese, ghee, milk powders etc. in order to raise capital to finance its expansion plans. Raju Dairy Ltd. has decided to approach capital market through a mix of Offer for sale of Rs. 4 crore shares and a public issue of Rs. 2 crore shares. In context of the above case: 1. Name and explain the segment of capital market being approached by the company. 2. Identify the two methods of floatation used by the company to raise the required capital. Give one difference between them.
Asked by purnayyap | 27 Apr, 2020, 07:13: PM
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CBSE 12-commerce - Business Studies Part II
A company’s earnings before interest and tax is Rs. 7 lac. It pays 10% interest on its debt. Total investment of company is rs. 50 lac. 1. Advise company whenever it should include debt or equity to raise its capital. 2. Name the concept related to this. 3. Will be company’s decision to raise funds from debt or equity will change if company’s EBIT becomes 3 lac.
Asked by purnayyap | 26 Apr, 2020, 12:11: PM
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CBSE 12-commerce - Business Studies Part II
Shalini, after acquiring a degree in Hotel Management and Business administration took over her family food processing company of manufacturing pickles, jams and squashes. The business was established by her great grandmother and was doing reasonably well. However the fixed operating costs of the business were high and the cash flow position was week. She wanted to undertake modernization of the existing business to introduce the latest manufacturing processes and diversify into the market of chocolates and candies. She was very enthusiastic and approached a finance consultant, who told her that approximately Rs. 50 lakh would be required for undertaking the modernization and expansion programme. He also informed her that her stock market was going through a bullish phase. 1. Keeping the above considerations in mind, name the source of finance Shalini should not choose for financing the modernization and expansion of her food processing business. Give one reason in support of your answer. 2. Explain any two other factors, apart from those stated in the above situation, which Shalini should keep in mind while taking this decision.
Asked by purnayyap | 26 Apr, 2020, 12:06: PM
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CBSE 12-commerce - Business Studies Part II
Ravi has decided to set up a small factory to manufacture hand wash and toilet soaps in a rural area in Haryana. In order to promote the product initially, he plans to distribute small sachets of the hand wash as free samples, besides deploying a team of salesmen to sell the product door to door in the different parts of the city. Moreover, he has decided to conduct a hygiene camp in rural areas wherein he will distribute a kit comprising of hand wash and soap and also plans to organize street plays to highlight the importance of hygiene and sanitation in our daily lives. In the context of above case: Identify the tools of promotion being taken into consideration by Ravi. What are the qualities that he should consider while selecting salesmen? (any three) List any two values that the he wants to communicate to the society.
Asked by purnayyap | 24 Apr, 2020, 12:20: PM
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CBSE 12-commerce - Business Studies Part II
Rupali intends to start an enterprise that produces chocolates. Initially, in order to assess the taste and preferences of the people about the chocolates. She used social media and online surveys. Thereafter, she prepared a detailed SWOT (strengths, weaknesses, opportunities and threats analysis of her enterprise to devise a strategy that will give her an edge over the competitors. Based on her analysis of the market, she decided to launch sesame and jaggery based chocolates under the brand name ‘Desi Delight’. She has decided to fix up the price of chocolates relatively at lower level in the beginning and later on as the demand picks up she may revise the prices. In the context of above case: Identify the elements of marketing mix being taken into consideration by Rupali. Explain briefly the functions of marketing highlighted here. Do you think she has selected an appropriate brand name for her product? Why or why not? Give a reason for your answer.
Asked by purnayyap | 23 Apr, 2020, 03:53: PM
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