CBSE Class 12-commerce Answered
A glass filled with 500 gm real juice is an example of one of the communication tools of promotion mix. Name the communication tool.
Asked by ajbro2007arush | 27 Jun, 2020, 12:58: PM
Expert Answer
Combination of promotional tools used for persuading customers about the firm's products and for increasing sales include:
Advertising: It refers to an impersonal technique of promotion of a product which is paid for by the marketers and helps in attracting customers towards the product.
Sales Promotion: It refers to the various short term incentives which are offered to customers so as to influence them to purchase the product or service.
Personal Selling: It refers to a personal form of communication with customers in order to make sales.
Public Relations: It refers to activities undertaken by an organisation to promote or protect the image of the company or its products in the eyes of the public.
Accordingly, glass filled with juice if offered as free sample of the product in the form of small packets to influence the customers, will be an example of Sales Promotion.
Answered by Surabhi Gawade | 27 Jun, 2020, 07:48: PM
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