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How did Kerry Packer change the nature of cricket?

Asked by Topperlearning User 5th October 2015, 7:08 AM
Answered by Expert

Kerry Packer was an Australian television tycoon who realised the moneymaking potential of cricket as a televised sport. He signed up fifty-one of the world’s leading cricketers against the wishes of the national cricket boards. For about two years, he staged unofficial Tests and One-Day internationals under the name of World Series Cricket. During this time, he bought about some changes, which transformed the nature of the game. They were:

 He introduced coloured dress, protective helmets, field restrictions, cricket under lights and all of this became standard part of the game.

 His contribution helped to build up the image of cricket as a televised sport and marketable game that can generate revenue.

 His ideas of continuous television coverage of the game not only made cricketers as celebrities but also expanded the audience viewership.

Answered by Expert 5th October 2015, 9:08 AM
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