CBSE Class 12-commerce Answered
Give two advantages of branding to the marketers
Asked by afrozcnpr19 | 06 Nov, 2019, 11:44: PM
Expert Answer
Two advantages of branding to marketers are:
- Helps in product differentiation: Branding enables a business organisation to differentiate its product from that of its competitors. In this way, it enables the firm to have a certain degree of control over the market.
- Differential pricing: Branding enables a firm to follow differential pricing. That is, it allows the firm to charge a different price than that charged by its competitors.
Answered by charmi | 07 Nov, 2019, 07:51: PM
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