How did the Indian manufacturers and British manufacturers advertised for their goods?

Asked by tmskannan67 | 14th May, 2017, 10:08: PM

Expert Answer:

The Manchester and the Indian industrialists attracted the Indian public to buy their goods by putting labels on the bundles of cloth. The label was not only a mark of quality but was also intended to make the buyer familiar with the name of the company. For example, the label, ‘MADE IN MENCHERSTER’, made buyers confident of the equality of the product.

Many a times, industrialist printed images of the Indian Gods and Goddess on the labels. Through this, they aimed at creating markets for their goods by showing that their products have divine approval. Even foreign cloth carried the images of Gods to make the product look familiar to the people.

Images of famous kings and emperors were also used to make the buyer confident of the equality of the product.

By the end of the nineteenth century, many manufacturers began to print calendars to popularise their products.

Later, as the wave of nationalism in India became strong, the manufacturers advertised nationalist message. Nationalist messages dealing with Swadeshi were used by the manufacturer to sell India made products to the people.

Answered by Social Science Expert | 15th May, 2017, 08:13: AM

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