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CBSE Class 12-commerce Answered

Today My teacher asked me about my project and I said Marketing Management on Maggi and then she replied that I have to launch my own product for the file 
And now my question is what is the meaning when my ma'am said I have to launch my own product?
And please recommend me that what product should I launch  and what are the things I should write about that product that I'm launching
Asked by Shruti | 19 Sep, 2017, 06:12: PM
answered-by-expert Expert Answer
Launching a product means that you have to select/make your own product. Let me give you an example on that. As you have chosen Maggie, it means your product is noodle. But Maggie is already there in the market, so you should choose a different name for your product noodles. For example- you can name it Mania or any other name which you like and can have different flavours for that like spicy masti, chatpata flavour, etc. Thus, motive of the project is to select a product line like noodles, tea, chocolate, lipstick, etc and then name it (brand name of product should be different from that already existing in market). You have to start your project by giving a brief explanation about the product line, brand name of the product, its USP, analysis of competitive brands.
If you want to know more about the project guidelines, kindly visit Syllabus tab given on the Topperlearning website. You can also follow the given link for more project related details.
 
Answered by Tharageswari S | 20 Sep, 2017, 06:13: PM
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