CBSE Class 12-commerce Answered
Rupali intends to start an enterprise that produces chocolates. Initially, in order to assess the taste and preferences of the people about the chocolates. She used social media and online surveys. Thereafter, she prepared a detailed SWOT (strengths, weaknesses, opportunities and threats analysis of her enterprise to devise a strategy that will give her an edge over the competitors. Based on her analysis of the market, she decided to launch sesame and jaggery based chocolates under the brand name ‘Desi Delight’. She has decided to fix up the price of chocolates relatively at lower level in the beginning and later on as the demand picks up she may revise the prices.
In the context of above case:
Identify the elements of marketing mix being taken into consideration by Rupali.
Explain briefly the functions of marketing highlighted here.
Do you think she has selected an appropriate brand name for her product? Why or why not? Give a reason for your answer.
Asked by purnayyap | 23 Apr, 2020, 03:53: PM
Expert Answer
Product and Price are the elements of marketing mix taken into consideration by Rupali.
Functions of marketing highlighted here are as follows:
- Gathering and analysing market information to study the needs and preferences of its target market and satisfy their needs and wants optimally.
- Product designing and development to develop the product in the most effective and efficient way and add value to the product by introducing constant innovations.
- Determining the price of a product or service (also known as Pricing) is a crucial decision for the marketers as consumers are very sensitive to the pricing.
‘Desi Delight’ is an appropriate name selected by Rupali for her product as the name reflects on the product’s benefits and qualities. The word ‘Desi’ indicates that the product contains indigenous ingredients like sesame and jaggery and the word ‘Delight’ denotes the pleasure that the person would get on consuming the product.
Answered by Surabhi Gawade | 23 Apr, 2020, 05:34: PM
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