CBSE Class 12-commerce Answered
Ravi has decided to set up a small factory to manufacture hand wash and toilet soaps in a rural area in Haryana. In order to promote the product initially, he plans to distribute small sachets of the hand wash as free samples, besides deploying a team of salesmen to sell the product door to door in the different parts of the city. Moreover, he has decided to conduct a hygiene camp in rural areas wherein he will distribute a kit comprising of hand wash and soap and also plans to organize street plays to highlight the importance of hygiene and sanitation in our daily lives.
In the context of above case:
Identify the tools of promotion being taken into consideration by Ravi.
What are the qualities that he should consider while selecting salesmen? (any three)
List any two values that the he wants to communicate to the society.
Asked by purnayyap | 24 Apr, 2020, 12:20: PM
Expert Answer
Sales Promotion and Personal Selling are the tools of promotion taken into consideration by Ravi.
While selecting salesmen, following Qualities should be considered:
- Knowledgeable: He should possess good knowledge about the product he will be selling.
- Social qualities: He should be able to communicate assertively without losing his temper easily.
- Tactfulness: He should be alert and intelligent enough to be able to mould his sales talk as per the need of the situation.
- Physical appearance: He should be decently dressed, should be neat, tidy and should carry himself well.
Educating people about maintaining cleanliness and Improving their standard of living are the two values that the he wants to communicate to the society.
Answered by Surabhi Gawade | 24 Apr, 2020, 01:52: PM
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