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CBSE Class 12 Commerce Business Studies Part Ii Free Doubts and Solutions

CBSE - XII Commerce - Business Studies Part II

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Asked by haridarshank876 3rd September 2021, 6:52 PM
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CBSE - XII Commerce - Business Studies Part II

Q1 Maruti Suzuki sold their car at a Rs.20,000 for a limited period to clear off excess stock, while Hyundai started with a scheme of giving a radio with every purchase of their car. a) Which promotional tool was used by both the companies? b) What promotional technique of production did Maruti apply? c) What promotional technique of production did Hyundai apply? d) What is the basic purpose of both the companies ? Q2Identify the tool or element of promotion in the following cases : viii) It provides expert advice to the consumers and guides them in purchasing goods. ix) It is a non paid form of impersonal communication. x) It induces people to try new products as they are either offered at low price or given as free samples. xi) It is highly flexible as message can be adjusted as per situation. xii) It is paid form of non personal presentation by an identified sponsor. Q3 It is the process whereby they sort the products on the basis of different sizes , qualities , moisture content and so on. Name the process. Q4 How is a need different from want ? Q5 What kind of ‘market offer’ is judged good ? Q6 Sehaj, Jassi, Ranpreet and Mannu just after completing their MBA in different specializations decided to start a new venture. They all decided to pool the ideas to arrive at the best product they should produce and sell. Sehaj was of the opinion that India is a vast market and they should produce goods at large scale. Jassi belongs to a well off family opined that customers in India are becoming quality conscious, so they should focus on the quality of the product. Ranpreet, shared his idea that customers don’t have time to bother to find the product what they like, rather it is better to make a thorough research to find the needs of the customers first and produce the product accordingly. Mannu says that to survive in the long run, it is essential to sell aggressively to in the initial years and quality can be maintained later. (a) Identify what marketing philosophies these students hold. (b) According to your viewpoint, whose approach you feel best should be followed in the present scenario of the customers in the Indian market. Justify with reason.

Asked by ajbro2007arush 2nd July 2020, 11:57 AM
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CBSE - XII Commerce - Business Studies Part II

8. Maruti Suzuki sold their car at a Rs.20,000 for a limited period to clear off excess stock, while Hyundai started with a scheme of giving a radio with every purchase of their car. a) Which promotional tool was used by both the companies? b) What promotional technique of production did Maruti apply? c) What promotional technique of production did Hyundai apply? d) What is the basic purpose of both the companies ? 9. “ Product is a mixture of tangible and intangible attributes”. Discuss. 10. Identify the concept of marketing in following cases: i) This concept believes in cost reduction through mass production. ii) This concept aims to identify the needs of consumers and to satisfy the need better than competitors. iii) Consumers can be convinced to buy the products. iv) Sell what a marketer makes. v) It aims at availability and affordability of the product. vi) Maximise the profits by satisfying the customer. vii) They don’t sell what they can make, but they make what they can sell 11. Zoom Udyog , a car manufacturing company has started its business with Zoom 800 and slowly launched Zoom – 1000 , Wagon – Z , Swy – fy etc. and offered various services like after sale service , availability of spare parts etc. Identify the element of marketing mix referred here. 12.Kumar ltd decides to produce a liquid soap for cleaning the utensils under the brand name ‘SHINE’. State three features which are being fulfilled by the brand decided by this company. 13.A mobile company is launching a new high tech mobile phone in the market. Which department is going to look into the techniques of promoting it ? 14.Identify the tool or element of promotion in the following cases : viii) It provides expert advice to the consumers and guides them in purchasing goods. ix) It is a non paid form of impersonal communication. x) It induces people to try new products as they are either offered at low price or given as free samples. xi) It is highly flexible as message can be adjusted as per situation. xii) It is paid form of non personal presentation by an identified sponsor. 15. It is the process whereby they sort the products on the basis of different sizes , qualities , moisture content and so on. Name the process. 16.You are a toothpaste manufacturer and have introduced a new brand of toothpaste in the market. How will you determine the price of the product ? Give any two reasons. 17. How is a need different from want ? 18. What kind of ‘market offer’ is judged good ? 19. Why is packing called a silent salesman ? 20. Ashima purchased a bottle of tomato sauce from the local grocery store. The information provided on the bottle was not clear. She fell sick on consuming it. She filed a case in court and got relief. a) Identify the important aspect neglected by the marketer in the above case. b) Explain briefly any three functions of the aspect identified in (a) above. 21. Sehaj, Jassi, Ranpreet and Mannu just after completing their MBA in different specializations decided to start a new venture. They all decided to pool the ideas to arrive at the best product they should produce and sell. Sehaj was of the opinion that India is a vast market and they should produce goods at large scale. Jassi belongs to a well off family opined that customers in India are becoming quality conscious, so they should focus on the quality of the product. Ranpreet, shared his idea that customers don’t have time to bother to find the product what they like, rather it is better to make a thorough research to find the needs of the customers first and produce the product accordingly. Mannu says that to survive in the long run, it is essential to sell aggressively to in the initial years and quality can be maintained later. (a) Identify what marketing philosophies these students hold. (b) According to your viewpoint, whose approach you feel best should be followed in the present scenario of the customers in the Indian market. Justify with reason. 22. “Time Line‟ watch manufacturing company is a renowned company marketing watches. It performs various activities like, market analysis, product designing or merchandising, packaging, warehousing, branding, pricing, promotion and selling. The company maintains good customer relations through various follow up activities. This helps the company in procuring repeat sales orders. a) Name the concept performed in above para. b) Also explain any of the two features of the concept identified above

Asked by ajbro2007arush 28th June 2020, 3:12 PM
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CBSE - XII Commerce - Business Studies Part II

A glass filled with 500 gm real juice is an example of one of the communication tools of promotion mix. Name the communication tool.

Asked by ajbro2007arush 27th June 2020, 12:58 PM
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