CBSE Class 7 Answered

Advantages

• Advertisements introduces a new product in a market in an effective way
• It helps in increasing the sale of a commodity or a product.
• It educates the consumers about the uses and advantages of a product
• Eliminates middle men
• It creates more employment opportunities as number of people need to be hired for making plans to advertise products and to act in advertisements

Disadvantages

• Advertisements may not give correct information about a product to the consumers
• Since advertisements target personal emotions, people often begin to judge themselves. For example, if an advertisement claims that only a particular brand of oil can ensure the health of a family, people, especially women, feel that by not using that brand of oil, she is compromising the health of her family.
• Advertisements make people believe that only branded packaged advertised products are better, which is not necessarily true. The fact is that the quality of a product does not have any relation with its packaging. The shift to packaged products has negatively affected the sale of many loose products.
• Advertisements often show images which reflect the lifestyle and needs of the rich and middle class sections of society while completely ignore the people belonging to the poor sections. This causes us to forget the issues of poverty, dignity and discrimination in our country.
• Advertisements often try to dictate terms by showing us the life we should live, the way we should express our love and concern for our near and dear ones, the way in which we can live smartly etc.