Q1. How did the East India company procured regular supply of cotton and silk textiles from Indian weavers ?
Q2. How did the British manufacturers attempt to take over the Indian market with the help of advertisements ? Explain with three examples.

Asked by debaratib24 | 29th Jun, 2015, 07:58: PM

Expert Answer:

In order to ensure a regular supply of Indian textiles, the East India Company developed an elaborate strategy that was implemented by using its troops. After the Company consolidated political power over India, it developed an oppressive system of control and management for the Indian textile industry. It systematically sidelined the existing trading and brokering connections within the Indian cloth market and appointed paid servants called gomashtas for supervision, supply procurement and quality control. This move was directed at establishing a more direct form of control over the weavers. Secondly, the Company initiated a system of advances through which loans were advanced to the weaver for raw material purchase. Once the weaver took the loan, he had to hand over the cloth to the Company and not to any other trader. This was a ploy to cut off the weavers from other buyers of their product.
- Kindly ask the rest of the query as a seperate question.

Answered by Soumil Shukla | 30th Jun, 2015, 01:08: PM

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