Ugadi Kavi Sammelanam is also a launch pad for new and budding poets. It is generally carried live on All India Radio's Hyderabad "A" station and the Doordarshan,(TV) Hyderabad following "panchanga sravanam" (New year calendar) narrating the way the new year would shape up in the lives of people and the State in general. Kavis (poets) of many hues - political, comic, satirical reformist, literary and melancholic - make an appearance on the Ugadi stage. Ugadi is thus a festival of many shades. It ushers in the new year, brings a rich bounce of flora and fills the hearts of people with joy and contentment.